Glam #1 With Women

James Joyner @ Gone Hollywood | Monday, June 18, 2007

The Glam advertising network, of which Gone Hollywood is a proud member, has become the number one advertising destination for women, overtaking NBC’s iVillage.

Here’s their press release:

Glam Media today announced its new ranking as number one on the comScore Media Metrix Top 10 Women’s Community Web Properties list and the fastest-growing 100 Web property year over year ending May 2007, according to May 2007 data. Overtaking long-time incumbent iVillage/NBC, Glam Media, with a reach of almost 10 percent of the total U.S. online audience and more than 17 million unique visitors a month, manages display and video brand advertising campaigns for hundreds of premium and luxury advertisers through Glam websites and its unique network of publishers.

Glam Media brings together a distributed media content and advertising platform of Glam-owned and operated sites, the Glam Publisher Network of more than 350 lifestyle websites, blogs, and magazines, and select syndicated content from media companies to offer brands a narrowly targeted and highly customized way to reach an engaged and passionate female audience online. Glam works closely with content providers, publishers, and brand advertisers such as H&M, Oxygen Media, Procter & Gamble, Reebok, and Warner Bros. to create the ultimate digital experience for women.

“Glam Media’s rapid ascent to number one is representative of the massive market shift driving the web today-the distributed media platform,” said Samir Arora, chairman and CEO of Glam Media. “The passion and power of the independent voices of Glam editorial and our indie publishers is what women want online-with authentic content and engaging brand advertising contextually placed to create a deeply entertaining and relevant experience for women.”

With a U.S. reach of 17.3 million unique visitors, Glam Media entered the comScore Media Metrix Top 50 Web Properties list in May 2007. Year over year, Glam Media grew 3,600 percent, making it the fastest-growing Web 100 property in the United States.

VentureBeat’s Matt Marshall admits that Glam’s rapid rise has surprised many analysts, himself included.

We initially expressed skepticism about this company’s prospects, after it raised financing on what seemed to be a very bubbly value of $150 million. After all, how could 50 employees command such a high value when all they’re doing is producing content, and when they don’t really own many of the properties in its network?

But then we visited with the company in January, and began to understand its model (see here for our story). Glam has negotiated long-term contracts with most the independently owned sites, and in return offers those sites highly paid advertising of between $12 and $20 per thousand views (CPM) — which is lucrative enough to keep most of them from straying.

Here’s hoping Glam continues to grow!

Glam #1 With Women

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